90% of the world is TETHER. We're just the ones who wear it PROUD.
Tetherness — The Movement.
Brand Story
They meant it as an insult. We made it a movement.
Tetherness is for the 90% of the world that doesn't fit their box — the Haitians, the Jamaicans, the Nigerians, the Trinidadians, the Africans, the diaspora everywhere. Rooted in culture. Connected across continents. Unapologetically here.
